Twenty years of healthy growth
From an idea in Târgu Mureș to a group that produces, distributes and sells health products across Romania.
Adams Vision was founded in 2005, on the belief that a healthy lifestyle should be accessible to everyone. We started by distributing natural products and grew step by step, adding our own brands, production capabilities and a store network.
Today we are an integrated group: we develop and manufacture supplements and cosmetics, import and distribute healthy foods, and bring them directly to consumers through the Vitamix store network and our online platforms.
Our growth accelerated in recent years through strategic investments: a comprehensive rebranding, a new warehouse and the modernisation of production facilities — all with one goal, to serve our customers better.
Our mission
To support a healthy, balanced lifestyle by offering quality, accessible and trustworthy products, close to people — in store and online.
Our vision
To become a reference health and wellbeing group in Central and Eastern Europe, recognised for quality, innovation and responsibility.
The values that define us
They have been the same from the start and live in every brand and every decision.
Health
People's wellbeing is the reason we exist.
Excellence
High standards, from research and production to customer service.
Sustainability
Economic growth in harmony with respect for the environment.
People
We invest continuously in our team of more than 250 colleagues.
Milestones
The beginning
Adams Vision is founded in Târgu Mureș.
The Vitamix network
We develop the network of natural and organic stores.
Own brands
We launch and consolidate our own food and supplement brands.
Rebranding & certifications
Adams rebranding, GMP and ISO 9001 certifications, new warehouse.
70+ stores
We surpass 70 Vitamix locations across the country.
Certifications and standards
Quality is not a promise but a verifiable process. Our production meets recognised international standards.